London firefighters report 79 people have been trapped in handcuffs since 2010.
Fifty Shades Of Grey is responsible for a lot of things heating up readers' love lives, being the cause of the next baby boom, boosting the sex toy industry and even ending marriages. But most recently, the erotic trilogy is blamed for a surge of 'delicate' incidents being reported to the fire department.
London firefighters have freed 1,300 people with body parts trapped in household objects in the last three years 307 of which were injured. This includes 79 people trapped in handcuffs, nine with rings stucks on their penises and one man whose penis was stuck in a toaster.
3rd Officer Dave Brown said, "I don't know whether it's the 'Fifty Shades' effect, but the number of incidents involving items like handcuffs seems to have gone up."
The firefighters advice? Common sense: if it doesn't look safe, it's probably not.
No word on the number of 50 Shades-related injuries stateside, but the London fire department tweeted that the same safety rules apply in the US, "If it could get stuck, don't do it!"
As the hunt for the role of Christian Grey in the Fifty Shades Of Grey Movie remains heated, we have to think these incidents will increase leading up to the film's release ... which means more awkward calls for the fire department until 2014.
"I'm sure most people will be Fifty Shades of red by the time our crews arrive to free them," Brown said.